Finding Your Personal Position
“Expect more. Pay less.” Ring a bell? It should if you walk into Target without a shopping list, but with full intent to buy something. It’s how Target wants you to think of them—as the box store for discovering quality without breaking the bank.
“Save Money. Live Better.” More or less familiar? If should be familiar enough if you walk into Walmart looking to spend less while finding what you need. It’s how Walmart wants you to remember them—as the box store with the lowest prices for almost anything you need.
In marketing and brand terms, this is called positioning. It’s how a brand stands out among the competition to be remembered. It’s the unique set of strengths that brands embrace to convey their purpose. And if we’re still using Target and Walmart as examples, we might see their purpose as the same—to help people and to help families meet everyday needs. Their brand positions though define HOW they approach their purpose, which are different and unique.
In a previous article, we talked about finding your personal brand purpose, or your “why.” Your purpose is defined by your commitments to people, causes, vocations, to a philosophy or faith. Mental illness has a way of robbing you of your identity by weakening these relationships or commitments in your life. It does this through isolating thoughts.
We want you to rediscover yourself. And in so doing, reconnect with yourself and others to find recovery.
Part of rediscovering who you are is to do what Target, Walmart, and any other successful brand have done—find your personal brand position, or your set of strengths. The combination of your why (purpose) and your how (position) help make you unique! We want to help you define HOW you approach your purpose.
To do this, take a few minutes and complete this Survey of Character Strengths questionnaire that the University of Pennsylvania is conducting for research into the Positive Psychology. It’s free and will report your top 5 strengths. The results are private and personal as well. Being aware of these strengths can help you be more intentional about embracing them and living by them.
These strengths make you unique. They define how you approach your purpose. To make sense of your results even more deeply, we recommend this book by Author and Happiness Psychologist, Martin Seligman, who teaches that, “Real, lasting happiness comes from focusing on one’s personal strengths rather than weaknesses — and working with them to improve all aspects of one’s life.”
We believe this as well and have found that forming our identity through new discoveries help us build lasting relationships in life.